Back in 2014, Pierre was working on a private social network called Timebreak (which has been avorted since). Like every B2C apps, Timebreak needed viral growth to take off, and mostly based on email notifications.
Every email notifications had to be customized, A/B tested and sent at the right time in the recipient's time zone.
Pierre initially created a simple version of Notifuse for Timebreak, but it became so useful in every web project that he decided to make it a real product.
Because a good product needs happy customers, Tom accepted to join Notifuse to take care of you guys.